Coca-Cola executives have regularly ignored around two million petitioners who have protested Coke's anti-Southern activities. How disengeneous can Coke be when their inventor, Colonel John Pemberton, was a Confederate cavalry hero who was severely wounded in the War Between the States?

Coca-Cola will be opening a large exhibit honoring Colonel Pemberton at the new aquarium in Atlanta. Do you suppose they will identify Colonel Pemberton's love for his Georgia home and heritage, his advances in medical and agricultural chemistry, or his contributions to rebuild Atlanta and Georgia from the ashes of Sherman's war crimes?

Then we get the most recent apparent arrogance which could be translated into the stupid category which seems to run rampant within the Atlanta business community. Could it be the recycled water they demand that the rest of Georgia and even Alabama surrender in order to satisfy Atlanta's greed?

This one goes back to the practices of previous Coca-Cola management, much of which still reigns supreme. It is about how some small soft drink retailers had the courage of their convictions to stand up to monopolistic practices.

The Jaycee Creed which Coca Cola used to vigorously support says "Economic justice can best be won by free men through free enterprise." The former Vice President for Public Relations for Coke was a past president of the U.S. Jaycees.

Their latest actions as reported by the Atlanta Journal Constitution pretty much repudiate all the good work they did in their days of being the corporation that paid its civic rent and truly believed in free enterprise.

The report on Coke is not so good these days. The stock has depressed to half what it once was. There is outright arrogance about listening to former loyal customers. They've disappointed every child in the world, including this one, by denying Santa Claus, and now their retail base is winning important decisions over their attempts to monopolize the market place.

I regret seeing all this happen. I'm a Southerner who always placed Coca-Cola as the giant of Southern progress following a terrible episode in our history. I am proud of Colonel Pemberton, the Candlers and Woodruffs. They would have never kicked Santa out. They always took the time to listen to the consumer and particularly to the small retailers who were the mainstay of their growth and development to become the world's best known consumer product.

There is a moral to this story. Whether it concerns a small store in Mexico or your own heritage and values------stand up and speak up. We're coming to a showdown to determine whether Marxist multi-culturalism and political correctness will completely destroy our Constitutional Republic and American values. We need every patriot on the line. Stop depending on others to do it for you. Think of Raquel Chavez.